Hello, my name is Nasser and I recently sold my real estate agency in the UK and moved to Cyprus and just became a dad as well, a couple of months ago. So it’s all changed here. Now, I tried to actually launch a physical product on Amazon, gosh, three years ago now when the pandemic was about to hit only, I didn’t know the pandemic was about to hit or I didn’t believe it. And my product was sat in a warehouse in China where they’re locked down the warehouse. And after we came out the other end of it, I couldn’t justify spending the money on the shipping to then sell the products at a loss. So I just shelved the whole idea of Amazon altogether. I’ve always believed in Amazon, but I just had to kind of put it the back of my mind. Now, three years later, Sophie’s course found me just recently and it found me on Facebook.
I think it was a targeted ad. And what attracted me to it was that the profit margins are obviously good, but the main things were actually, I don’t have to buy stock. I don’t have to deal with the uncertainty of shipping prices, ports, customs, dealing with changes that come along with those things that you are way out of your control. A lot of the moving parts and obstacles that are in physical products on Amazon are not there on the Kindle platform. You don’t even have to pay to hold the books in your Kindle store, which I used to have to pay for. In theory, if the stock arrived, I’d be paying for the stock to be in the warehouse. So I don’t have to deal with any of that, which is actually amazing.
But also whilst there’s plenty of Kindle books out there, there’s actually not the strong competition that you get in the product sector. There’s a lot of people launching physical products on Amazon and it’s not like that on Kindle as aggressively. So it also seems like everybody has physical devices, iPads, iPhones, Samsungs, iPads and Kindles where they can read the Kindle. So even if people don’t own Kindles, you just download the app on something else and you can read your books. So customers are literally nearly everybody these days. Everybody’s got a smartphone or an iPad. I’ve seen several courses before for different things, including the old Amazon thing I did that wasn’t Sophie’s course. And what I have found that I’ve liked about Sophie’s is there’s no crazy upselling to get what you thought you were going to get anyway. You just get what she said you were going to get.
You also get weekly calls that I really like where you come in with groups and get questions answered and things like that, and you get support on email if you need anything as well. So it’s all there. It’s actually a really fair concept. I’m really glad I found it. In terms of my work-life balance, so before doing the course, I used to actually work 60 or 70 hours a week, and it was really invasive, like important phone calls would come in, which I don’t like at nighttime, and I would have to take the calls and they got really invasive right before bed. I might be on a date with my other half, I might be trying to see friends and it just meant I couldn’t be present in the moment. And one of the things I love about this opportunity is it’s literally working on the time slots.
I can sometimes pinch in the day, if I can grab an hour here and two hours there, I’ll go to a café, put my headphones in and just do it. Then I can crack on with my day and be with my new born baby and my other half. I simply wouldn’t be able to work the way I used to. And if I did, I think it would be damaging to be honest. Now, through doing Sophie’s course, I have learned exactly as she says, it’s very simple mechanical and sort of step by step. I love that Sophie gives you a check sheet to go through. You can have that physically tick it off on a computer or print out and ticket, but because when you first do it, you’re a bit unsure even though you’ve done all the training, you take the bits of the training and go back to step one and she tells you the order to do things in, and that’s something that works well for me.
I’ve seen a lot of great opportunities where, frankly, they’re just really complicated and messy and this one’s really not. And even if you were struggling, you could just ask them for help and they would help you. So one of my favorite things about away from the Amazon side of things is how Sophie structured the training. If you’re considering doing Sophie’s course, I would say I’ve found it to be genuine. The content’s good. You can do it in an one or two hours a day, or half an hour here and there if you want. The main thing is make sure you do put the time in and try and condense it as much as you can. Don’t do it one… One hour a month isn’t going to work. But if you can get out the house and stick your headphones in, if it’s crazy at home, work from a café, come home, great.
Whatever works for you. It’s really, really able to just fit into the nooks and crannies of your day. And I also really appreciated her money-back guarantee, which spoke volumes about the ethos of her and her company. So I’m just finding the whole thing’s really thought through. If you’re on the fence and thinking about it, I’d say do it, because it’s a fair system. You’re not going to get into it and realize there’s some catch or anything like that. It is what she is saying it is. So I hope you get involved and I hope you enjoy.